Twister Dance

When Twister wanted to launch a dance version of their classic game, we recruited Britney Spears as ambassador. To create buzz, we held an American Idol-like audition process to find the best dancers for the video and used social media to help resulting videos garner 300 million impressions.


 

 

Music video TVC world premiere.

Director: Ray Kay (also directed the original 'Till the World Ends' music video)
Production Company: Rockhard

 

 

Behind the scenes footage and bios of the dancers are captured to tease Music Video TVC launch.

 

 

Britney tweets about the Twister Dance video on the day of the shoot and pictures are posted on the Twister Facebook page.

Twister_Twitter-1.png
 

 

THE TWISTER DANCE/BRITNEY SHOOT HAS GARNERED MORE THAN...
• 2,000 LIKES on Twister Facebook page posts
• 50,000 LIKES on Britney Spears' Facebook posts
• 300 million impressions


Media Coverage